Katz Gluten Free Rises to International Success with Food Export Support

"The Branded Program gave us the ease of mind knowing we are getting reimbursed for international expenses."

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Founded in 2007, Katz Gluten Free began with one parent’s mission to create safe and delicious gluten-free snacks for two children diagnosed with celiac disease. With few options available, the family kitchen quickly transformed into a research and development hub. As word spread, other gluten-free families came knocking, eager for the treats. What started as a local effort soon grew into a larger operation, moving out of the kitchen and into a certified facility by 2014. Today, Katz Gluten Free continues to produce high-quality baked goods that are preservative-free and safe for individuals with allergies and intolerances—always with the goal of making taste buds happy.

Based in Mountainville, New York, Katz Gluten Free has been exporting since 2009. In 2019, after connecting with a Food Export staff member, the company began participating in Food Export–Northeast programs to further expand its international reach. Starting with Export Essentials and webinars, Katz Gluten Free advanced to its first Buyers Mission in 2020, where international buyers warmly received its products.

That same year, Katz joined Food Export’s Branded Program, which reimburses a portion of international marketing expenses. The program proved pivotal, enabling the company to enter the Australian market after two years of preparation. With Branded Program support, Katz secured a major retail deal with Woolworths, placing its products in 986 stores. Within just four weeks of market entry in 2022, sales exceeded AUD $112,000, with plans for continued shipments through the holiday season. To celebrate, Katz launched “Katz Gluten Free Donut Day.” Australia has since become the company’s top export market.

The success didn’t stop there. In 2022, Branded Program support also helped Katz Gluten Free enter Brazil and Guatemala for the first time.

In 2023, the company expanded its Branded Program participation to ten international markets. Using allocated funds for digital marketing campaigns, print advertising, packaging and label modifications, and product sampling, Katz doubled its sales in Australia, Canada, Chile, Saudi Arabia, and Mexico. These efforts also generated 16 new foreign buyer contacts and established five new distributorships.

In 2024, Katz participated in the Branded Program for the fourth consecutive year, focusing on continued growth in Canada and Australia. Funding supported label modifications and tradeshow participation, resulting in $250,000 in sales to Australia and $500,000 to Canada, with projected sales of over $1.35 million in the next twelve months. The company also gained three new foreign buyer contacts and established three new distributorships.

“The Branded Program has given us such peace of mind knowing we are getting reimbursement for our costly international expenses,” said Faigy Weinberger, who manages the company’s Branded Program documentation. “It helps us grow and expand our international sales further, without a doubt!”

Today, Katz Gluten Free is a leading producer of frozen, kosher, allergy-friendly, gluten-free baked goods, including donuts, muffins, cupcakes, breads, pies, and toaster pastries—bringing joy to consumers worldwide.

New Export Markets Gained

New Foreign Buyer Contacts

New Distributorships Established

Share your Success

Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at info@foodexport.org.

 

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